If you want to know how to be an Apple or a Google instead of a Microsoft, this is it in 1000 words. The important thing to realize, I think, is that going after the “high-end” market in a tech sector does not mean going after the most tech-savvy end users. It simply means going after the people who will generate buzz, start a trend, and eventually create a tipping point for your product. Apple never tried to Appeal to the most consumers; it appealed to the best consumers, and everyone else followed.
